Other Projects
A Collection of Smaller Projects and Experiments
Project Overview
This collection showcases various smaller projects and experiments that demonstrate my versatility in design and development. From personal experiments to client collaborations, these projects highlight different aspects of my skills and interests in the digital space.
Featured Projects
01. Core Energetica
Modernized aesthetic with improved engagement
I led a full aesthetic "wash" of the Core Energetica website, modernizing its visual language with a cleaner layout, refreshed color palette, and updated typography. By streamlining navigation and decluttering key pages, I improved user engagement and reduced bounce rates. Responsive design tweaks ensure the site looks polished on every device. I also optimized asset loading and image formats to boost performance. The end result is a cohesive, contemporary site that reflects the brand's energy-efficiency ethos.
02. Fitness Trainer Academy
Strategic digital marketing for fitness brand
I developed and executed a comprehensive digital strategy for Fitness-TrainerCademy, aligning content, SEO, and social media efforts to drive user acquisition. We mapped customer journeys and crafted targeted messaging for each segment—beginners, pros, and corporate clients. Email campaigns and automated nurture flows increased lead conversion by 30%. I also set up analytics dashboards to monitor key metrics and iteratively refine our tactics. The strategy established a clear roadmap for sustained growth and brand authority.
03. Phone Rentals
Seamless mobile rental checkout experience
For Phone-Rentals, I redesigned the entire rental UX to simplify device selection, booking, and returns. Starting with user flows and low-fi wireframes, I optimized the checkout funnel to minimize friction and abandoned carts. I introduced clear trust signals—reviews, guarantees, and FAQ tooltips—to reassure first-time renters. Interactive prototypes tested on mobile ensured the experience was seamless on small screens. Post-launch analytics showed a 25% uplift in completed rentals.
04. Castello Tricerchi
Immersive UI and on-site UX
I crafted the UI for the Castello Tricerchi website and redesigned key UX flows for the on-site visitor experience. The site's new interface highlights event calendars, ticketing, and virtual tours with immersive visuals and easy navigation. For the castle visit itself, I designed interactive components—prison walkthrough maps, audio guide triggers, and contextual pop-ups—to enrich tours. Mobile wayfinding prototypes ensure guests can explore without friction. This holistic approach bridges online discovery and real-world adventure.
05. ImolaCar2
Complete site overhaul with engaging UI/h4> I spearheaded a complete site revamp for IMCAR2, overhauling the information architecture and visual design to better showcase their offerings. New page templates feature dynamic content blocks and rich media integration for engaging storytelling. Enhanced UI components—cards, modals, and iconography—make interactions intuitive and on-brand. I enforced accessibility standards (WCAG AA) and optimized loading times for all assets. The refreshed site delivered a 40% increase in session duration and higher lead quality.
Reflection
Working on these diverse projects has been instrumental in developing a well-rounded skill set. Each project presented unique challenges and learning opportunities, contributing to my growth as a designer and developer. The variety of projects has helped me understand different user needs and technical requirements, making me more adaptable and versatile in my approach to new challenges.
More Information
Check out my GitHub profile for more projects and code samples.